How To Avoid Building A Business In Quicksand

Too often, network marketers make the mistake of placing too much importance on business building, and not nearly enough on product retailing. In the past, this was the acceptable and expected way to do things. However, in today’s world of network marketing, one must place at the very least equal importance on the two practices, and possibly even more importance on product retailing.

The act of building one’s business in networking marketing refers to building the downline. This may be called recruiting or sponsoring, and the downline may be called the sales team. It all means the same thing. You build your business by building a downline. Those downline members will build downlines as well.

However, all members of all up lines and downlines should be selling the product as well – otherwise, the business cannot sustain itself, and may even get to the point where it is considered a pyramid scheme.

In fact, many network marketing companies today require all members to sell a certain number of products, or have a certain amount in sales for a given period, before they will be allowed to collect commissions for sales of downline members. This protects and benefits everyone involved.

So, while building your downline is an important part of building your business, selling the product is important when it comes to sustaining your business, as well as the entire company. Do not place more importance on building a downline, thinking that they will do all the selling for you – this simply won’t work.

Develop a marketing plan to sell the product, and develop a campaign plan for recruiting downline members as well – but if push comes to shove, and you find that you simply do not have the time for both activities, sell the product. You will be surprised to find that many of your customers will join your downline!